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The ProcessWe follow a proven five-step process: Define, plan, design, build, and launch. DefineDiscuss and document general directives for the company and site, including:
Deliverable(s): Documentation of these general directives. PlanRefine each directive and identify how the new site will address it; for example:
Identify existing collateral copy that can be utilized on the site. Review and analyze existing server-traffic logs, and begin planning search-engine optimization and search-engine marketing strategies. Confirm project scope, budget, and work plan. Deliverable(s): Final "blueprints" for the site, including:
These blueprints will help to guide future management and growth well after the current development project is completed. DesignFrom existing collateral, proposed collateral, and elsewhere, collect specific ideas for the graphic design. If appropriate, commission original photographs. If appropriate, research and purchase stock images. Confirm precise specifications for colors, page dimensions, etc. Confirm project scope, budget, and work plan. Deliverable(s): Between one and three basic designs, followed by a home page and secondary-page template based on one finalized design. BuildCoordinate the collection, writing, rewriting, editing, and proofreading of all copy. Convert finalized designs into modular ASP/HTML page templates. Code and implement all required scripting and programming. Confirm project scope, budget, and work plan. Deliverable(s): A working prototype of the new site. LaunchTest all aspects of the prototype, and fix any deviations from the documented plans. Activate the new site. Submit site to the major search engines and directories. Deliverable(s): The live site. |
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