Email Marketing

Compared to traditional direct mail, email marketing has the potential for phenomenal ROI and customer interaction. To say the least, it's not as simple as putting a really big distribution list in the "To" field of your message.

We have experience in the generalities of email marketing, such as how to configure a list; typical rates for bounces, opens, clickthroughs, and opt-outs; and what the CAN-SPAM law allows and prohibits.

We also know the particulars, such as the types of things that will get your message snagged on a spam filter and which email providers you're better off sending plain text to.